Posts Tagged ‘Peter Hoffman’


“In photography, especially the higher end commercial work, I continue to see simpler and more honest work being more effective. As the basic skills for photography are learned by more and more people, it’s the things that transcend correct color, exposure and focus etc. that art buyers are drawn to. Authenticity, personal creativity and vision and a ‘less is more’ aesthetic seem to be more successful these days. The look of natural light, even if artificially lit, is in.  Just look at many of your catalogues these days and imperfections abound, and it’s done on purpose.

Additionally, I think that the exploration of CGI and video skills will be important for those interested in the more illustrative industries that photography is used in. I think that the possibilities are expanding and new jobs will be created eventually for those with niche computer skill sets that revolve around these imaging techniques.”

Peter Hoffman
Adjunct Instructor of Digital Photography, Harrington College of Design
Peter Hoffman Photography  

Photo courtesy Peter Hoffman

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