Posts Tagged ‘graphic design’

10,000 Minnesota lakes. One lake branded each day. The ambitious logo project taken on by Nicole Meyer to brand each Minnesota lake has taken on a life of its own on her site Branding10000Lakes, and the results are fascinating: from subtle to tongue-in-cheek to literal, her logos offer a rare glimpse into the creative process of one very talented graphic designer. The lake names also make you wonder why animals seem to have such bad luck in Minnesota…

I’ve chosen a few of my favorites below – check out her site to see how far she’s gotten and let me know which one is your favorite!


All graphics by Nicole Meyer

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This feature is continued from yesterday…

The Creative Director position is a management function. In all types of businesses, better success has been realized when the management staff’s responsibilities are complemented by leadership qualities. Therefore, a good Creative Director will:

  • Delegate but also produce. These managers must lead by example not only to establish themselves as a team player but also to show the team that the Creative Director has hands-on experience. However, Creative Directors must not hoard all the work but rather delegate appropriately.
  • Provide direction but with an open mind. The Creative Director must be clear in outlining the strategic vision of the project but should also keep an open mind when reviewing the effort coming from the team. A person in this position has the duty to pass on an idea when the proposal really will not work for the client. However, it would be a mistake for these managers to pass on a great idea because it failed to stem from their own ingenuity.
  • Guide rather than micromanage. A Creative Director may have to keep everyone on the task at hand and on the strategic vision of the goal, but micromanaging will only stifle creativity. A manager in this position needs to establish and maintain an environment where people have clear and concise communication as to the objective, but are left to their own responsibility to produce quality and creative work. In other words, a good manager will inspire rather than weaken the team.

If you have any other advice or insight, post it below!

This article is presented by Harrington College of Design. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with our Communication Design program.

Photo by IK’s World Trip

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Creative Directors, also called Art Directors, are found in many industries: advertising, Web design, fashion, media and entertainment. The main responsibility of a Creative Director is to understand a client’s advertising strategy and come up with the creative solutions for the client’s advertising campaign.

As far as the type of people who end up in a position as Creative Director, the majority of them do so after a long career gaining experience on the creative side. For example, a talented Copywriter often is promoted to the Creative Director position.

The job of the Creative Director involves strategic thinking, a creative edge, and leadership skills. Because they come up with the marketing direction, Creative Directors often times have the authority to make the final decision or the final cut.

Keep reading tomorrow for the key traits a Creative Director should have…

Photo by Rebecca Rumble

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Yesterday I shared a glimpse into the touching Neche Collection created by Veronica Corzo-Duchardt, a Communication Design instructor at the Harrington College of Design, which captures objects from her grandfather’s life, documents and archives them, then transforms them into a contemporary print. An example can be seen below…

Where these:

Turn into this:

Pull Push Print No. 10

Veronica’s relatable and warm memories of her grandfather glow from her every post, as does her passion for what she discovers as she sorts through the items. “I was constantly surrounded by this stuff growing up and I love it. It still fascinates me. These are things that inspire my work, not just the aesthetic but also the cultural and historical context,” Veronica said. And followers of her project certainly seem to share a similar passion: already her collection has garnered a lot of press!

So far, we’ve seen it featured in:

And what happens when her grandfather’s things run out? Veronica may look to create a new collection, this time from her own assortment of objects. It seems that collecting is a family trait!

Follow the full story and see Veronica’s Neche Collection with all her prints to date at http://nechecollection.com/ or follow her on Twitter @winterbureau.   Interested in owning your very own print from the Neche Collection? A very limited amount of prints are available for purchase at http://winterbureau.bigcartel.com/.

In addition to her work at Harrington and her Neche Collection, Veronica is the owner and operator of winterbureau, a Chicago-based creative studio that merges conceptual thinking, extensive research and immersive experimentation to create contemporary, culturally relevant design. Integrating both handmade and digital methods, winterbureau aims to develop evocative visual solutions that both communicate and inspire.

All photos and art courtesy winterbureau.

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Three months ago, Harrington Communication Design instructor Veronica Corzo-Duchardt launched a visual archive of objects collected by her grandfather throughout his life. The result is a touching assortment of memories and insights into her grandfather’s personality and quirks: from his small army of staplers to his careful labeling, Veronica offers a glimpse into her family history that draws you in day after day. Her careful documentation and witty side notes are nothing short of priceless – here’s just one example:

Chuck E. Cheese:

“This is back when Chuck E. Cheese looked a little less creepy. I’m not a fan of this new hip Chuck E. I had many birthday parties at CC but I’m going to guess that this is from my 6th, since it’s dated 1984. I will say I completely stand behind this motto “In Pizza we Trust”. Not sure if CC is still using this but Pizza is certainly something I can believe in!”

Veronica titled her documentation project the “Neche Collection,” after her grandfather, Neche Eugenio Hadad, and then added a creative twist: at the end of each week, she produces a stunning print from the objects that most inspired her. The prints offer a distinctive contemporary view on the vintage items on display.

Veronica’s grandfather, a Cuban exile and accountant, played a large role in her life that shows through her work today. Growing up in a world filled with graph paper and calculators, Veronica shared,“I grew up with the tools of my grandfather’s craft. Part of the reason I started the Neche Collection was to offer a glimpse into how I think and work. Collecting and researching is a very big part of my process as a designer and artist.”

Keep reading tomorrow to catch a glimpse of how Veronica transforms her finds into a weekly print!

All photos courtesy winterbureau.

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