Posts Tagged ‘creative director’

This feature is continued from yesterday…

The Creative Director position is a management function. In all types of businesses, better success has been realized when the management staff’s responsibilities are complemented by leadership qualities. Therefore, a good Creative Director will:

  • Delegate but also produce. These managers must lead by example not only to establish themselves as a team player but also to show the team that the Creative Director has hands-on experience. However, Creative Directors must not hoard all the work but rather delegate appropriately.
  • Provide direction but with an open mind. The Creative Director must be clear in outlining the strategic vision of the project but should also keep an open mind when reviewing the effort coming from the team. A person in this position has the duty to pass on an idea when the proposal really will not work for the client. However, it would be a mistake for these managers to pass on a great idea because it failed to stem from their own ingenuity.
  • Guide rather than micromanage. A Creative Director may have to keep everyone on the task at hand and on the strategic vision of the goal, but micromanaging will only stifle creativity. A manager in this position needs to establish and maintain an environment where people have clear and concise communication as to the objective, but are left to their own responsibility to produce quality and creative work. In other words, a good manager will inspire rather than weaken the team.

If you have any other advice or insight, post it below!

This article is presented by Harrington College of Design. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with our Communication Design program.

Photo by IK’s World Trip

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Creative Directors, also called Art Directors, are found in many industries: advertising, Web design, fashion, media and entertainment. The main responsibility of a Creative Director is to understand a client’s advertising strategy and come up with the creative solutions for the client’s advertising campaign.

As far as the type of people who end up in a position as Creative Director, the majority of them do so after a long career gaining experience on the creative side. For example, a talented Copywriter often is promoted to the Creative Director position.

The job of the Creative Director involves strategic thinking, a creative edge, and leadership skills. Because they come up with the marketing direction, Creative Directors often times have the authority to make the final decision or the final cut.

Keep reading tomorrow for the key traits a Creative Director should have…

Photo by Rebecca Rumble

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In this age of digital media, advertising agencies will need qualified candidates with a broad knowledge in the ever-growing media platforms available for marketing strategies. These candidates also need to know the consumer psychology behind how these mediums can be used for effect.

Communication Design involves the visual design elements of graphics and typography. It combines this design with specific high-quality messaging content. All these are used in ways within advertising and branding campaigns to target specific consumers.  They are applicable to television, print media, the Internet, and social media.

The Power of the Internet and Social Media Marketing
The Internet is a powerful tool for advertising and branding campaigns, and Web design for a client must be well planned. A person talented in communication design will know to choose proper graphic designs and typography to appeal to site visitors. In addition, they will carefully consider content and message placement to ensure that a target consumer will find the information they want, where they want it.

Social media will then provide a stage for positive branding. Creative directors lead teams to reach target audiences with informational content and/or viral videos. Even conversation starters, as in those found through Digg communities and Tweets, will likely be used. The out-of-the-box thinking to approaches within the realm of social media can brand the consumer in a positive light and help them gain popularity.

Today’s advertising world is about design, creativity and strategic thinking. Communication Design programs can produce the well-rounded thinkers needed for this industry.

Article courtesy Harrington College of Design

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