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Feature adapted from Spring 2010, Volume 2 Artistik Newsletter, written by Jaime Sandoval and Brad Kisner

The Communication Design Department at Harrington College of Design believes exposing students to real life experiences is one of the best teaching methodologies. In VSC302, Logos and Corporate Identity, the students get to work with real clients. Led by instructor Jaime Sandoval during the Fall 2009 semester, students not only aided in the design of a cross-brand logo (see yesterday’s post!) but also designed a complete identity system for La Grange Public Library. 

 Harrington Communication Design students were asked to create the identity system with the La Grange’s Public Library’s mission in mind.

Students worked through the design process all of the way to midterm week, when the final La Grange logo was selected by four library employees and eight board members. Communication Design student Cari Hogan’s design was chosen as the library’s new identity.

The project then continued with students tasked with creating a complete identity system using the chosen logo. The final project included designing stationary for the library, studies for the bookmark, a library card, an e-mail template, an e-mail signature, an 8.5” x 11” flyer, a tri-fold brochure, a print newsletter (distributed to 6,700 households) and library shelf end panels. “Thanksgiving week came and students were so enthusiastic about the project that they didn’t want to take the holiday off, since they still had to develop an entire identity guide,” Sandoval commented. “The holiday left us with two weeks for final design revisions and to create what turned out to be an eighty-one page identity style guide.”

The La Grange Library was very enthusiastic about the process from the start. Jeannie Dilger-Hill, Library Director said, “We were impressed with both the quality and quantity of the students’ work. Being presented with so many outstanding design options made it a challenge to choose the final designs for the library. In addition, the students exhibited professionalism throughout the process. They listened to our needs and desires, and the work showed their attention to detail.”

 

Graphics courtesy Harrington College of Design class VSC302, Logos and Corporate Identity

Keep reading for the wrap-up of what’s to come tomorrow…

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Feature adapted from Spring 2010, Volume 2 Artistik Newsletter, written by Jaime Sandoval and Brad Kisner

The Communication Design Department at Harrington College of Design believes exposing students to real life experiences is one of the best teaching methodologies. In VSC302, Logos and Corporate Identity, the students get to work with real clients. Led by instructor Jaime Sandoval during the Fall 2009 semester, students designed the brand identity and complete identity system for La Grange Public Library and a logo for a new national partnership program between ArcelorMittal and the American Red Cross.

ArcelorMittal’s logo was the first project the Communication Design students received. As the world’s number one steel company present in more than 60 countries, ArcelorMittal recently launched a shared partnership program with the American Red Cross entitled “Creating Safe Communities.”

During the first three weeks of the semester, students selected black letterforms to present the client’s name and combined them with white letterforms to create an abstract symbol. “The main goal of the project was to arrive at a harmonious synthesis between the letters and create a new visual configuration as a result,” Sandoval said.

By week seven, as part of their midterm, students had to narrow down their top three concepts, pair them with color palette options, and present them in class to ArcelorMittal’s Communications Coordinator. On week nine, the class went to ArcelorMittal and formally presented their concepts to four employees from different departments. ArcelorMittal took a few weeks to share the concepts with the American Red Cross and then selected the winning logo before the semester ended.

Communication Design student Allan Nacapuy’s design was chosen and will be the official “Creating Safer Communities” logo used by ArcelorMittal and the American Red Cross for communications and marketing of the program in 2010.

“Our team was lucky to get connected with a quality design program like Harrington to take on this logo design project. The students did a fantastic job of bringing the Creating Safer Communities brand to life in their work and provided a diverse mix of options that helped us refine how to best visually represent the program. The faculty and students made the process enjoyable by asking great questions and really getting to know ArcelorMittal, our brand and our values,” said Katie Patterson, External Communications Manager for ArcelorMittal. Sunny Oh, Communications Coordinator for ArcelorMittal added, “We hope to use the logo in the future as it truly represents two important pillars in our Corporate Responsibility efforts – a focus on Health and Safety and our work to make the communities where we operate safer. To other organizations, we wholeheartedly recommend working with Harrington students on design projects as we would certainly work with them again after having such a great experience with Jaime and his students.”

Keep reading tomorrow to hear about the second project, a complete identity for the La Grange Public Library!

 Photography by Joe Byrnes

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