Posts Tagged ‘Communication Design’

In September of this year, Communication Design students in a Logos and Corporate Identity Class started work on an important logo project for Reaching Across Illinois Library System (RAILS). The class was guided through the creative process by Communication Design instructor Dan Elliott and teaching assistant Cari Hogan (a Harrington alumna) while also being coached on working with clients.  At the conclusion of the project, the RAILS Board approved a logo which kicked off the resulting logo and style guide produced for RAILS at no cost by the students.

Bill Coffee, Vice President of the La Grange Public Library Board and Secretary of the RAILS Board, summed up the experience of working with Harrington College students: “They are so professional that you feel like you are working with a corporate design firm.”

Pictured above: Instructor Dan Elliot (back row) with his Logos and Corporate Identity class. (Left to right): Teaching Assistant Cari Hogan, Ilse Ortiz, Alejandra Cardona, Alice Nita, Jillian Cartwright, Shea Cahill, and Jessica Cairo.

Photo and information courtesy RAILS

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This feature is continued from yesterday…

The Creative Director position is a management function. In all types of businesses, better success has been realized when the management staff’s responsibilities are complemented by leadership qualities. Therefore, a good Creative Director will:

  • Delegate but also produce. These managers must lead by example not only to establish themselves as a team player but also to show the team that the Creative Director has hands-on experience. However, Creative Directors must not hoard all the work but rather delegate appropriately.
  • Provide direction but with an open mind. The Creative Director must be clear in outlining the strategic vision of the project but should also keep an open mind when reviewing the effort coming from the team. A person in this position has the duty to pass on an idea when the proposal really will not work for the client. However, it would be a mistake for these managers to pass on a great idea because it failed to stem from their own ingenuity.
  • Guide rather than micromanage. A Creative Director may have to keep everyone on the task at hand and on the strategic vision of the goal, but micromanaging will only stifle creativity. A manager in this position needs to establish and maintain an environment where people have clear and concise communication as to the objective, but are left to their own responsibility to produce quality and creative work. In other words, a good manager will inspire rather than weaken the team.

If you have any other advice or insight, post it below!

This article is presented by Harrington College of Design. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with our Communication Design program.

Photo by IK’s World Trip

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Creative Directors, also called Art Directors, are found in many industries: advertising, Web design, fashion, media and entertainment. The main responsibility of a Creative Director is to understand a client’s advertising strategy and come up with the creative solutions for the client’s advertising campaign.

As far as the type of people who end up in a position as Creative Director, the majority of them do so after a long career gaining experience on the creative side. For example, a talented Copywriter often is promoted to the Creative Director position.

The job of the Creative Director involves strategic thinking, a creative edge, and leadership skills. Because they come up with the marketing direction, Creative Directors often times have the authority to make the final decision or the final cut.

Keep reading tomorrow for the key traits a Creative Director should have…

Photo by Rebecca Rumble

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The Harrington Library is continually adding new photography college resources, interior design training references and great info for your graphic design classes!

You’d expect a great design college to have a great library. Harrington’s is top notch, with almost 100 design magazines to browse each month, and enough new books to make any designer’s coffee table jealous. Find a book you want to recommend to friends? Every item in the library has a “persistent link” so that if you ever want to share it with others, you can easily send a link that refers directly to publication.

Most recently, Harrington’s design library has begun subscriptions to two new journals which help support the Communication Design program in particular:

Baseline: a leading international magazine about type and typography which sets out to reflect all aspects of type, including its design, history, use and links to the graphic, art and craft scenes. With content that is deliberately eclectic, Baseline has an editorial stance that is open with a high focus on originality of thought balanced with academic research.


Graphic: published in Seoul, Korea, Graphic focuses on trends of graphic design that are out of the mainstream. It publishes with an in-depth approach of “one-issue, one-theme”. Originally published in Korean, from the 9th issue onwards it is written in both Korean and English.

The new publications can be found on the “Current Periodicals” shelves in the library for in-house browsing!  The library is always your source for whatever you need, so stop by whenever to talk to the library staff about all that is available to you!

Photo courtesy Morgue, graphics courtesy Baseline magazine and Graphic magazine

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Yesterday I shared a glimpse into the touching Neche Collection created by Veronica Corzo-Duchardt, a Communication Design instructor at the Harrington College of Design, which captures objects from her grandfather’s life, documents and archives them, then transforms them into a contemporary print. An example can be seen below…

Where these:

Turn into this:

Pull Push Print No. 10

Veronica’s relatable and warm memories of her grandfather glow from her every post, as does her passion for what she discovers as she sorts through the items. “I was constantly surrounded by this stuff growing up and I love it. It still fascinates me. These are things that inspire my work, not just the aesthetic but also the cultural and historical context,” Veronica said. And followers of her project certainly seem to share a similar passion: already her collection has garnered a lot of press!

So far, we’ve seen it featured in:

And what happens when her grandfather’s things run out? Veronica may look to create a new collection, this time from her own assortment of objects. It seems that collecting is a family trait!

Follow the full story and see Veronica’s Neche Collection with all her prints to date at http://nechecollection.com/ or follow her on Twitter @winterbureau.   Interested in owning your very own print from the Neche Collection? A very limited amount of prints are available for purchase at http://winterbureau.bigcartel.com/.

In addition to her work at Harrington and her Neche Collection, Veronica is the owner and operator of winterbureau, a Chicago-based creative studio that merges conceptual thinking, extensive research and immersive experimentation to create contemporary, culturally relevant design. Integrating both handmade and digital methods, winterbureau aims to develop evocative visual solutions that both communicate and inspire.

All photos and art courtesy winterbureau.

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