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Posts Tagged ‘Communication Design’

In September of this year, Communication Design students in a Logos and Corporate Identity Class started work on an important logo project for Reaching Across Illinois Library System (RAILS). The class was guided through the creative process by Communication Design instructor Dan Elliott and teaching assistant Cari Hogan (a Harrington alumna) while also being coached on working with clients.  At the conclusion of the project, the RAILS Board approved a logo which kicked off the resulting logo and style guide produced for RAILS at no cost by the students.

Bill Coffee, Vice President of the La Grange Public Library Board and Secretary of the RAILS Board, summed up the experience of working with Harrington College students: “They are so professional that you feel like you are working with a corporate design firm.”

Pictured above: Instructor Dan Elliot (back row) with his Logos and Corporate Identity class. (Left to right): Teaching Assistant Cari Hogan, Ilse Ortiz, Alejandra Cardona, Alice Nita, Jillian Cartwright, Shea Cahill, and Jessica Cairo.

Photo and information courtesy RAILS

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This feature is continued from yesterday…

The Creative Director position is a management function. In all types of businesses, better success has been realized when the management staff’s responsibilities are complemented by leadership qualities. Therefore, a good Creative Director will:

  • Delegate but also produce. These managers must lead by example not only to establish themselves as a team player but also to show the team that the Creative Director has hands-on experience. However, Creative Directors must not hoard all the work but rather delegate appropriately.
  • Provide direction but with an open mind. The Creative Director must be clear in outlining the strategic vision of the project but should also keep an open mind when reviewing the effort coming from the team. A person in this position has the duty to pass on an idea when the proposal really will not work for the client. However, it would be a mistake for these managers to pass on a great idea because it failed to stem from their own ingenuity.
  • Guide rather than micromanage. A Creative Director may have to keep everyone on the task at hand and on the strategic vision of the goal, but micromanaging will only stifle creativity. A manager in this position needs to establish and maintain an environment where people have clear and concise communication as to the objective, but are left to their own responsibility to produce quality and creative work. In other words, a good manager will inspire rather than weaken the team.

If you have any other advice or insight, post it below!

This article is presented by Harrington College of Design. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with our Communication Design program.

Photo by IK’s World Trip

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Creative Directors, also called Art Directors, are found in many industries: advertising, Web design, fashion, media and entertainment. The main responsibility of a Creative Director is to understand a client’s advertising strategy and come up with the creative solutions for the client’s advertising campaign.

As far as the type of people who end up in a position as Creative Director, the majority of them do so after a long career gaining experience on the creative side. For example, a talented Copywriter often is promoted to the Creative Director position.

The job of the Creative Director involves strategic thinking, a creative edge, and leadership skills. Because they come up with the marketing direction, Creative Directors often times have the authority to make the final decision or the final cut.

Keep reading tomorrow for the key traits a Creative Director should have…

Photo by Rebecca Rumble

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The Harrington Library is continually adding new photography college resources, interior design training references and great info for your graphic design classes!

You’d expect a great design college to have a great library. Harrington’s is top notch, with almost 100 design magazines to browse each month, and enough new books to make any designer’s coffee table jealous. Find a book you want to recommend to friends? Every item in the library has a “persistent link” so that if you ever want to share it with others, you can easily send a link that refers directly to publication.

Most recently, Harrington’s design library has begun subscriptions to two new journals which help support the Communication Design program in particular:

Baseline: a leading international magazine about type and typography which sets out to reflect all aspects of type, including its design, history, use and links to the graphic, art and craft scenes. With content that is deliberately eclectic, Baseline has an editorial stance that is open with a high focus on originality of thought balanced with academic research.

 

Graphic: published in Seoul, Korea, Graphic focuses on trends of graphic design that are out of the mainstream. It publishes with an in-depth approach of “one-issue, one-theme”. Originally published in Korean, from the 9th issue onwards it is written in both Korean and English.

The new publications can be found on the “Current Periodicals” shelves in the library for in-house browsing!  The library is always your source for whatever you need, so stop by whenever to talk to the library staff about all that is available to you!

Photo courtesy Morgue, graphics courtesy Baseline magazine and Graphic magazine

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Yesterday I shared a glimpse into the touching Neche Collection created by Veronica Corzo-Duchardt, a Communication Design instructor at the Harrington College of Design, which captures objects from her grandfather’s life, documents and archives them, then transforms them into a contemporary print. An example can be seen below…

Where these:

Turn into this:

Pull Push Print No. 10

Veronica’s relatable and warm memories of her grandfather glow from her every post, as does her passion for what she discovers as she sorts through the items. “I was constantly surrounded by this stuff growing up and I love it. It still fascinates me. These are things that inspire my work, not just the aesthetic but also the cultural and historical context,” Veronica said. And followers of her project certainly seem to share a similar passion: already her collection has garnered a lot of press!

So far, we’ve seen it featured in:

And what happens when her grandfather’s things run out? Veronica may look to create a new collection, this time from her own assortment of objects. It seems that collecting is a family trait!

Follow the full story and see Veronica’s Neche Collection with all her prints to date at http://nechecollection.com/ or follow her on Twitter @winterbureau.   Interested in owning your very own print from the Neche Collection? A very limited amount of prints are available for purchase at http://winterbureau.bigcartel.com/.

In addition to her work at Harrington and her Neche Collection, Veronica is the owner and operator of winterbureau, a Chicago-based creative studio that merges conceptual thinking, extensive research and immersive experimentation to create contemporary, culturally relevant design. Integrating both handmade and digital methods, winterbureau aims to develop evocative visual solutions that both communicate and inspire.

All photos and art courtesy winterbureau.

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Three months ago, Harrington Communication Design instructor Veronica Corzo-Duchardt launched a visual archive of objects collected by her grandfather throughout his life. The result is a touching assortment of memories and insights into her grandfather’s personality and quirks: from his small army of staplers to his careful labeling, Veronica offers a glimpse into her family history that draws you in day after day. Her careful documentation and witty side notes are nothing short of priceless – here’s just one example:

Chuck E. Cheese:

“This is back when Chuck E. Cheese looked a little less creepy. I’m not a fan of this new hip Chuck E. I had many birthday parties at CC but I’m going to guess that this is from my 6th, since it’s dated 1984. I will say I completely stand behind this motto “In Pizza we Trust”. Not sure if CC is still using this but Pizza is certainly something I can believe in!”

 
Veronica titled her documentation project the “Neche Collection,” after her grandfather, Neche Eugenio Hadad, and then added a creative twist: at the end of each week, she produces a stunning print from the objects that most inspired her. The prints offer a distinctive contemporary view on the vintage items on display.

Veronica’s grandfather, a Cuban exile and accountant, played a large role in her life that shows through her work today. Growing up in a world filled with graph paper and calculators, Veronica shared,“I grew up with the tools of my grandfather’s craft. Part of the reason I started the Neche Collection was to offer a glimpse into how I think and work. Collecting and researching is a very big part of my process as a designer and artist.”

Keep reading tomorrow to catch a glimpse of how Veronica transforms her finds into a weekly print!

All photos courtesy winterbureau.

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Last week, Harrington Admissions contact Jennifer Griffith shared what sets prospective students apart: their creativity, their drive, their research and their dedication. Today, Jennifer helps explains the more quantitative aspects of the admissions requirements…

“One of the best things about Harrington is that we teach from the ground up. Students come here with a varying degree of design experience and many without any at all. We teach from the ground up from design fundamentals, handskills, software, technology, industry knowledge and we believe it’s our job to help students create their professional portfolio from learning these skills.

For Interior Design Associate of Applied Science (ID AAS), Interior Design Bachelor of Fine Art (ID BFA), Digital Photography Associate of Applied Science (DP AAS), Commercial Photography Bachelor of Fine Art  (CP BFA), Communication Design Bachelor of Fine Art (CD BFA), and Master of Art in Interior Design (MAID), no portfolio is required. For our Master in Interior Design a portfolio is required, as candidates already have a four year education in Interior Design or Architecture and have accomplished their book of work in the initial four year program.

Our admissions requirements are published in the Catalog… currently, we require a 2.0 GPA, a Personal Statement Intent (equivalent to a college essay but challenging students to consider what they want to do with their education, why they have chosen to apply, and why they are a good fit for the program), and proof of graduation (from high school or college, we require the official transcript).

We challenge students to exceed our minimum requirement of a 2.0 and put full effort into all of the basic or general courses – we know students are creative and hands on, and we know they may not have had a lot of creative coursework in the past but just as any other college in Chicago, we are proud to be a selective admissions program. We are looking for the best possible candidate to carry on the 80 year design reputation we have built in this city and design community!”

Many thanks to Jennifer for your insight!

If you’re interested in Harrington or know someone who may be, please contact us to find out more!

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