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Posts Tagged ‘Cari Hogan’

Feature adapted from Spring 2010, Volume 2 Artistik Newsletter, written by Jaime Sandoval and Brad Kisner

The Communication Design Department at Harrington College of Design believes exposing students to real life experiences is one of the best teaching methodologies. In VSC302, Logos and Corporate Identity, the students get to work with real clients. Led by instructor Jaime Sandoval during the Fall 2009 semester, students not only aided in the design of a cross-brand logo (see yesterday’s post!) but also designed a complete identity system for La Grange Public Library. 

 Harrington Communication Design students were asked to create the identity system with the La Grange’s Public Library’s mission in mind.

Students worked through the design process all of the way to midterm week, when the final La Grange logo was selected by four library employees and eight board members. Communication Design student Cari Hogan’s design was chosen as the library’s new identity.

The project then continued with students tasked with creating a complete identity system using the chosen logo. The final project included designing stationary for the library, studies for the bookmark, a library card, an e-mail template, an e-mail signature, an 8.5” x 11” flyer, a tri-fold brochure, a print newsletter (distributed to 6,700 households) and library shelf end panels. “Thanksgiving week came and students were so enthusiastic about the project that they didn’t want to take the holiday off, since they still had to develop an entire identity guide,” Sandoval commented. “The holiday left us with two weeks for final design revisions and to create what turned out to be an eighty-one page identity style guide.”

The La Grange Library was very enthusiastic about the process from the start. Jeannie Dilger-Hill, Library Director said, “We were impressed with both the quality and quantity of the students’ work. Being presented with so many outstanding design options made it a challenge to choose the final designs for the library. In addition, the students exhibited professionalism throughout the process. They listened to our needs and desires, and the work showed their attention to detail.”

 

Graphics courtesy Harrington College of Design class VSC302, Logos and Corporate Identity

Keep reading for the wrap-up of what’s to come tomorrow…

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